<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[AST & Partners]]></title><description><![CDATA[⭐️⭐️⭐️⭐️⭐️ 5-star Rated Web Design Studio Based in London and Stockholm.  We specialise in Wix and Editor X web design and development.]]></description><link>https://www.astandpartners.co.uk/journal</link><generator>RSS for Node</generator><lastBuildDate>Thu, 15 Oct 2026 12:23:05 GMT</lastBuildDate><atom:link href="https://www.astandpartners.co.uk/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Wix Headless and AI: What This Changes for Digital Agencies]]></title><description><![CDATA[Wix Headless has existed for several years, but the context around it has changed. Until recently, headless development largely belonged to projects with specialist technical teams, larger budgets and a clear reason to separate the front end from the underlying business platform. The flexibility was attractive, but the effort required to use it properly limited its relevance for many agencies and clients. AI-assisted development changes that balance. It is becoming easier to create highly...]]></description><link>https://www.astandpartners.co.uk/post/wix-headless-ai-digital-agencies</link><guid isPermaLink="false">6a70c247d9c2f27b9b126969</guid><pubDate>Mon, 03 Aug 2026 16:31:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_8d0473a53ee44675bff6e19d5c6c4b59~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Andrei at AST &amp; Partners</dc:creator></item><item><title><![CDATA[Wix, OpenAI and the Future of Web Design: Do You Still Need to Hire a Designer?]]></title><description><![CDATA[This week, Wix announced a strategic partnership with OpenAI as part of the Codex Enterprise launch. That begs the question - if AI can build websites, what happens to agencies, designers and developers?]]></description><link>https://www.astandpartners.co.uk/post/wix-openai-and-the-future-of-web-design-do-you-still-need-to-hire-a-designer</link><guid isPermaLink="false">6a229149367ed35011d7b896</guid><pubDate>Fri, 05 Jun 2026 09:29:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_8f53e7e305894c5fbcd04ecae5fd7992~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Andrei at AST &amp; Partners</dc:creator></item><item><title><![CDATA[Wix Studio, GEO, and LLM Optimisation: Designing for How Search Is Changing]]></title><description><![CDATA[Search is no longer limited to lists of links. Increasingly, brands are discovered, summarised, and recommended by large language models before a visitor ever sees a traditional results page or a website. This includes the luxury sector. This shift has led to new terminology, including GEO and LLM optimisation. While the language may be new, the underlying principles are not. For brands using Wix Studio, this change rewards thoughtful design, technical accuracy and clear content far more than...]]></description><link>https://www.astandpartners.co.uk/post/wix-studio-geo-and-llm-optimisation-designing-for-how-search-is-changing</link><guid isPermaLink="false">697a1a9f4c1c36a19b74f42d</guid><pubDate>Wed, 28 Jan 2026 14:34:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_eb25f6a5aeae44039ac37562d423bcec~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator></item><item><title><![CDATA[Does the 3 Second Rule Apply to Luxury Website Design?]]></title><description><![CDATA[The idea that a website has three seconds to succeed is often presented as a hard rule. Load fast or lose the user. In many contexts, this is useful guidance. In luxury website design, the question is more nuanced. Luxury is not built on urgency. It is built on confidence, restraint, and trust. The way time is experienced in luxury environments is different, and that difference matters when considering how the first few seconds of a digital experience should feel. What the 3 Second Rule in...]]></description><link>https://www.astandpartners.co.uk/post/does-the-3-second-rule-apply-to-luxury-website-design</link><guid isPermaLink="false">69777d9bf397423296aa3d66</guid><pubDate>Mon, 26 Jan 2026 15:03:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/93e6e0_d9daed671e4942fd8a5cccd452cb7f55~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator></item><item><title><![CDATA[Why Good Digital Design Feels Calm, Not Impressive]]></title><description><![CDATA[The most effective digital work rarely announces itself. It does not rely on novelty, animation, or visual intensity to make its point. Instead, it feels settled. Easy to move through. Quietly confident. This calmness is often mistaken for simplicity or understatement. In reality, it is usually the result of many decisions being made carefully and consistently over time. Calm Digital Design Is the Outcome of Restraint Calm digital design  does not happen by accident. It tends to emerge when...]]></description><link>https://www.astandpartners.co.uk/post/why-good-digital-work-feels-calm-not-impressive</link><guid isPermaLink="false">6966c8951d4295b1377ef361</guid><pubDate>Fri, 16 Jan 2026 00:40:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_4cc7b060dfb34422b35caf1075cbe6c2~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator></item><item><title><![CDATA[What Clients Actually Mean When They Say “We Want Something Simple” in Design]]></title><description><![CDATA[“Something simple” is one of the most common requests in digital projects. It is also one of the least simple things to deliver. On the surface, it sounds like a preference for minimal design or fewer features. In practice, it usually points to something deeper. A desire for clarity. For ease. For a sense that the website will not become difficult to manage, explain, or outgrow too quickly. Understanding what sits behind this phrase is essential for anyone involved in building work that can...]]></description><link>https://www.astandpartners.co.uk/post/what-clients-actually-mean-when-they-say-we-want-something-simple</link><guid isPermaLink="false">6966c4c1f1ba376a5bc06d4d</guid><pubDate>Tue, 13 Jan 2026 22:30:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/93e6e0_1aa6d6f2258240c689a4404541d5c4cd~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator></item><item><title><![CDATA[Practical Brand Marketing Strategy Ideas That Reinforce Identity and Trust]]></title><description><![CDATA[Brand marketing strategy is not a buzzword. It is a structured way of shaping how customers perceive a business, how they choose it, and how they feel about it over time. Excellent ideas support a clear identity  and help a brand engage with people in ways that feel authentic and relevant to them. Below are strategies worth considering when evaluating or refining your own brand marketing. Identify Your Audience and Brand Position Clearly A brand marketing strategy begins with understanding...]]></description><link>https://www.astandpartners.co.uk/post/innovative-brand-marketing-ideas-to-elevate-your-brand</link><guid isPermaLink="false">695b9f3b564ad52a9596f1d0</guid><pubDate>Tue, 06 Jan 2026 12:43:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_b0b9f2b4b2c34b849344d49fb6625e8b~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator></item><item><title><![CDATA[What to Look for in a Digital Agency Partnership]]></title><description><![CDATA[A business may already have a website that functions. Pages load, content is present, and enquiries arrive occasionally. Yet something still feels unresolved. The site may be difficult to update, unclear in its messaging, or misaligned with how the business has evolved. This is often the point at which a stronger partnership with a digital agency  becomes valuable. Not to add more features or visual flair, but to bring structure, clarity, and continuity to the digital presence as a whole....]]></description><link>https://www.astandpartners.co.uk/post/expert-partnership-services-at-ast-partners</link><guid isPermaLink="false">693fdfb633c5123904e885d7</guid><pubDate>Mon, 15 Dec 2025 12:11:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_745868684b2d4c7a634577~mv2_d_4316_2877_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator></item><item><title><![CDATA[SEO Without the Overwhelm: A Simple Guide for Small Business Owners]]></title><description><![CDATA[Discover how our SEO guide can simplify search engine optimisation for small business owners. This SEO guide makes it easy and effective.]]></description><link>https://www.astandpartners.co.uk/post/seo-without-the-overwhelm-a-simple-guide-for-small-business-owners</link><guid isPermaLink="false">68877d7cc13f6c0a41cfd6ee</guid><pubDate>Mon, 28 Jul 2025 13:59:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/080883_65158b8c8bf84f568124e0b10d4a8e9e~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ana Maria Tomescu</dc:creator></item><item><title><![CDATA[Your Instagram Posts Will Now Appear on Google (Update Starting Today)]]></title><description><![CDATA[Discover how the Instagram update can boost your online visibility. Learn to optimise your Instagram strategy for increased Google traffic.]]></description><link>https://www.astandpartners.co.uk/post/instagram-update-posts-will-now-appear-on-google-starting-today</link><guid isPermaLink="false">686fb0baac041791c7844de8</guid><pubDate>Thu, 10 Jul 2025 13:02:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/080883_ded096c75a8045e195dbb40ccde6e14d~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ana Maria Tomescu</dc:creator></item><item><title><![CDATA[How to Manage Search Engine Indexing for Your Wix Website]]></title><description><![CDATA[If your website isn’t showing up on Google, there’s a good chance it’s not indexed. Search engine indexing is the critical first step to...]]></description><link>https://www.astandpartners.co.uk/post/how-to-manage-search-engine-indexing-for-your-wix-website</link><guid isPermaLink="false">68501d974b41b90fb95b5b8a</guid><pubDate>Mon, 16 Jun 2025 14:01:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/93e6e0_ac473f3160a5419eaf70f7e2c3b59df9~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ana Maria Tomescu</dc:creator></item><item><title><![CDATA[​Shopify vs. Wix Studio: Which Platform is Right for Your E-commerce Business?​]]></title><description><![CDATA[Discover which platform suits your e-commerce needs: Shopify vs Wix Studio. Compare features, costs, and scalability to make an informed decision.]]></description><link>https://www.astandpartners.co.uk/post/shopify-vs-wix-studio-which-platform-is-right-for-your-e-commerce-business</link><guid isPermaLink="false">67fe5e4c80d4bf7d67765df6</guid><pubDate>Tue, 15 Apr 2025 14:02:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/080883_2b80c6bda49841c9bbbda05d35f23c9e~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ana Maria Tomescu</dc:creator></item><item><title><![CDATA[How to Optimise Content After Google's Helpful Content Update]]></title><description><![CDATA[I have just watched Wix Studio’s latest webinar on how to optimise content after Google’s helpful content update, here’s the takeaways...]]></description><link>https://www.astandpartners.co.uk/post/how-to-optimise-content-after-google-s-helpful-content-update</link><guid isPermaLink="false">67dd6ff14d194782d4a4c234</guid><pubDate>Fri, 21 Mar 2025 14:11:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/080883_0fe68167baae4b5d819c8d12d45037a6~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ana Maria Tomescu</dc:creator></item><item><title><![CDATA[Do You Really Need a Website for Your Small Business?]]></title><description><![CDATA[Discover why a website for small business is essential. Learn how a website for small business boosts credibility, customer reach, &#38; growth.]]></description><link>https://www.astandpartners.co.uk/post/website-for-small-business</link><guid isPermaLink="false">67bf13898c4221c847f73b39</guid><pubDate>Wed, 26 Feb 2025 14:17:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/080883_9fa44ca19cde4277850b7514daacdca4~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ana Maria Tomescu</dc:creator></item><item><title><![CDATA[The Cost of Outdated Web Design: How It's Hurting Your Business]]></title><description><![CDATA[Discover how outdated web design can hurt your business. Learn how modern web design boosts visibility and sales. Don't let poor web design ]]></description><link>https://www.astandpartners.co.uk/post/the-cost-of-outdated-web-design-how-it-s-hurting-your-business</link><guid isPermaLink="false">67bdbbc078f8f15750df408c</guid><pubDate>Tue, 25 Feb 2025 14:32:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/080883_6b56b696bf4c4708b19c3fb4358df83c~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ana Maria Tomescu</dc:creator></item><item><title><![CDATA[How Important is Website Design for Credibility?]]></title><description><![CDATA[Explore why website design is crucial for credibility. Discover how professional website design impacts your business.]]></description><link>https://www.astandpartners.co.uk/post/how-important-is-website-design-for-credibility</link><guid isPermaLink="false">67b5e15c8073607eeca21097</guid><pubDate>Wed, 19 Feb 2025 14:24:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/080883_905d70898b4d4d64a2e946ef7eebb881~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ana Maria Tomescu</dc:creator></item><item><title><![CDATA[DeepSeek AI - What Is It? How Is It Different?]]></title><description><![CDATA[Introduction Chinese DeepSeek AI startup is currently disrupting the artificial intelligence landscape. DeepSeek has quickly gained...]]></description><link>https://www.astandpartners.co.uk/post/deepseek-ai-what-is-it-how-is-it-different</link><guid isPermaLink="false">67978f587e336e410e34d4f9</guid><pubDate>Mon, 27 Jan 2025 14:28:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_1a13f8f9298a43249dcc4971b712c42c~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Andrei at AST &amp; Partners</dc:creator></item><item><title><![CDATA[Wix Studio or Custom Code? Choosing the Right Path for Your Website]]></title><description><![CDATA[Discover if a Wix Studio website or custom code is right for you. Learn the pros and cons of a Wix Studio website for your business.]]></description><link>https://www.astandpartners.co.uk/post/wix-studio-or-custom-code-choosing-the-right-path-for-your-website</link><guid isPermaLink="false">6762ca68a95950411789cd04</guid><pubDate>Wed, 18 Dec 2024 13:45:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/080883_8137bc213ae342f7b2d5c10d002337bc~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ana Maria Tomescu</dc:creator></item><item><title><![CDATA[Looking for Inspiration?Wix Studio Website Examples to Inspire Your Next Project]]></title><description><![CDATA[Discover stunning Wix Studio website examples to ignite your creativity.]]></description><link>https://www.astandpartners.co.uk/post/wix-studio-website-examples</link><guid isPermaLink="false">66d5c31e95835c5fccf00403</guid><pubDate>Mon, 02 Sep 2024 14:43:38 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/080883_1b9d2dcafc814ecbbf8228ff56985e8d~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ana Maria Tomescu</dc:creator></item><item><title><![CDATA[Are you looking to invest in SEO Services in 2024?]]></title><description><![CDATA[Is investing in SEO services worth it for your business in 2024? Find out here.]]></description><link>https://www.astandpartners.co.uk/post/seo-services-london</link><guid isPermaLink="false">66cf43cfc237c7915a1b9135</guid><pubDate>Wed, 28 Aug 2024 16:57:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/93e6e0_38af02d0abf44d43858c596500f3a2ec~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ana Maria Tomescu</dc:creator></item></channel></rss>